Noterik has a longstanding partnership with well-known research company Motivaction. They were our launching customer, using our tool QANDR in the focus groups that they regularly organise as part of their qualitative research proposition. We are excited about the opportunities for both Motivaction and Noterik, to further tailor the product to the requirements in the field and provide real added value.
Motivaction is using QANDR as part of its product proposition and has branded it VisualFocus. It is the visual approach in particular that offers the added value.
“The pointing technique offered by QANDR is a method to measure what the gut has to say – as opposed to typing words which is more rational. QANDR stands out by facilitating a more intuitive approach to giving responses.”
Sander Kluiters, Senior strategy consultant – Motivaction
That is the strength that QANDR brings to the table for Motivaction, and for any organisation where group discussions play a pivotal role. It provides a disruption of the traditional group meeting dynamics. This applies to small groups, as is the case for Motivaction, but, with a focus on different aspects of the application, can be equally disruptive for larger groups such as university lectures.