Within traditional group discussions phones are viewed as personal devices that disturb the focus of the group. But at the same time, in current society, the smartphone is our buddy, and we start feeling uncomfortable when our buddy is out of reach. So, why take away people’s phones when facilitating group discussions? Why not utilise them?

What if these buddies could act as an extra sensor during the group discussion? And with the signals from these sensors we could increase the focus within the discussion? That is precisely what QANDR does. It solves the need to involve all participants, by including the buddies and turning weakness into strength.

Eminently suited for the focus groups that are typically used in qualitative research, QANDR is about improving the dynamics of the group, by capturing the intuitive associations generated through the touchscreen movements on respondents’ phones. The simple experience of seeing a finger movement immediately reflected on the central screen promotes both a sense of ownership and a willingness to truly share points of view. The playful interaction further ensures ongoing attentiveness and a jointly felt group experience.

QANDR's visualisations also make the follow-up of a session a breeze. As the images are directly shown in the house style of the organisation (white-labelling) the moderator can instantly enrich his follow-up with visuals, and the struggle to make sense of all these barely legible post-it notes will finally be a thing of the past. Multiple sessions can be easily combined into new visuals to finetune the information collected.