Ask your participants to pinpoint something and discover what catches their eye


The Pointer allows each participant in a QANDR session to point to something. Its application is very flexible, e.g. in market research it is often used to discuss advertising or packaging material, in civic participation it is used to point to a map, and in education we have seen that a process diagram is used to ask in which stages a certain product or service is (e.g. place on the Gartner hype-cycle).