Clear insight into popularity of words. They can be discussed per participant. Well readable wordcloud.
The Wordcloud is a well-known method to shape a more associative brainstorm. It is quite popular because it displays different perspectives on a topic in a very intuitive way. A great advantage of a word cloud is that it also allows more introverted people, who are hesitant to speak in a regular group discussion, to reveal their point of view and the facilitator can then ask them to explain it.
When set up in the word cloud editor, participants of a QANDR session can also upvote the answers of other participants, which will then become larger on the main screen.