EXAMPLES YOU CAN USE AND ADAPT TO YOUR SITUATION

Templates for Market Research

Brand Positioning

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Design and packaging

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Target group mapping

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Customer Journey

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Communication Research COVID

You query the group about perceptions of government COVID communication. For a number of key messages you use Polls to ask: see? clear? and Grading: grade? With a Quadrant you visualize the group's positions between the various aspects.

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Value Proposition Canvas

After an introduction with Polls and Wordclouds you use the ready-made Value Proposition Canvas of the Brown Paper module to map out your product/service and target group, by selecting and discussing the digital sticky notes submitted.

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