Make better choices

Cimigo is a market research company based in South East Asia, located in Delhi, Hanoi, Hong Kong, Jakarta, Macau, Saigon, Shanghai and Singapore. With more than 300 research specialists, they engage clients on their choices across; financial services, healthcare, retail, education, travel, hospitality and consumer services. Not only do they provide these services for the asian market, but also globally.

During this project, a number of focus groups are organized in which various entrepreneurs in Africa participate (both companies that purchase and companies that are suppliers). In these sessions, Forcier Consulting, a research branch of the company Cimigo, conducts research into Supply Chain Finance in a number of countries in Africa.

In the QANDR sessions, entrepreneurs are asked to answer questions about their stakeholders' situations: from customers to suppliers to products, and how they make payments to the questions of stakeholders, but also how they get credit themselves and through which channels this flows.