Engaging co-creations with a diverse groups of respondents
QANDR has earned its spurs in focus groups in qualitative (market) research. It’s the ideal tool to survey small, demographically diverse groups of respondents on specific issues, involving everyone and generating better insights. But as a generic tool, it can just as easily be used in meetings with a broader focus and perhaps more participants. Such as in workshops, where the emphasis is mainly on collaboration and input from participants, but it is all the more important that people remain involved and everyone participates.
A good example (when physical meetings were still normal) was the WeAre#EuropeForCulture project where co-creation workshops were an essential part. That project was about enticing new target groups to become involved in cultural heritage and their local history. Before that, workshops were held where local residents came together to exchange information and bring their own photos and other materials, with the aim of jointly setting up an interactive exhibition. QANDR turned out to be the perfect lubricant for the workshops, creating an atmosphere of togetherness in which everyone participated and playfully shared information.
Whether you have a casual conversation with a small group of elderly people, or just have a formal discussion in an auditorium full of tech-savvy students: everyone likes to play with the moving dots, see the pie charts change or words that appeal to you bigger. QANDR is the master of other interactive discussion tools on the market and ensures perfect integration of the presentation slides and a smooth end result. Sofie Taes, curator-storyteller-workshopper @ KU Leuven
The video below gives an impression of one of those workshops, in Leuven, Belgium, about the history of the ‘Vaartkom’ district). For (older) people who normally have little to do with cultural heritage (nor with digital tools, QANDR turned out to be an accessible tool to get the workshop going and to facilitate the co-creation process.