How do you keep participants involved in a group discussion and how do you stimulate them to engage in a deep conversation? With QandR, the answer to these questions is at your fingertips, or rather in the hands of your participants. Their smartphone has all the tools that QandR uses for participation. Touch screen, camera and browser are used in a playful manner. Quick and easy!
To stimulate the conversation, QandR applies two important principles; real-time interaction and powerful visualisation.
The first principle is the real-time interaction between the phone and the main screen. For example, in a QandR session, a small finger movement on the screen of a phone is displayed in near real-time on the main screen. This, and other real-time modules, gives participants a real sense of control and increases engagement and focus in the discussion.
The second principle is the power of visualisations. By translating a discussion almost immediately into a visual overview, participants can easily move into different dimensions of an issue. Within those visual dimensions, they can express their opinions and viewpoints, which in turn immediately stimulate other participants in the discussion.
The combination of real-time interaction and powerful visualisations makes QandR an excellent tool for stimulating discussions. The phones act like an extra sensor in the conversation and a more emotional and direct response from the brain is within reach.
The fact that QandR was originally developed for market research is visible in the way it reveals underlying intentions and meanings.
The tool offers more room for nuanced opinions with modules such as the dilemma and the pointer. These modules offer a more continuous interaction instead of the black-and-white approach of a multiple-choice question. As a result, participants also show doubt and hesitation. And that is precisely what is crucial, especially in more profound conversations. A facilitator can capitalise on this doubt and ask participants for their underlying arguments.
The strong visual approach of the mood board offers an interaction method that is suitable for the interpretation of more subjective subjects, such as atmosphere, feeling and mood. Where written words, for example in a word cloud, leave a lot of room for interpretation, the visual in the mood board can provide the conversation with a clear direction in a very intuitive way and also discuss this directly with the participants.
The space for nuances, visualisation of doubts, and imagination of more subjective subjects allows QandR to intuitively transform the dialogue into an open playing field in which participants really listen to each other. On this playing field, different points of view are taken into account and thoughts are exchanged through a visual dialogue.