Our tool to gamify group discussions and generate improved consumer insights, has entered the German market. Produkt + Markt, one of the largest owner-managed full-service market research institutes in Germany, is all set to go to employ QANDR in its qualitative research.
With 130 employees and its own telephone studio, Produkt + Markt is no small player. They provide national and international market leaders and SMEs with their distinct industry expertise as well as the full spectrum of modern market research instruments – which now includes QANDR. P+M, like Motivaction, is part of WIN (World Independent Network of Market Research – the largest international network of independent institutes, covering over 50 countries), and that international orientation is a great match for QANDR’s ambition for European and global expansion.