QANDR enters the German market
Jetzt geht’s los!
Our tool to gamify group discussions and generate improved consumer insights, has entered the German market. Produkt + Markt, one of the largest owner-managed full-service market research institutes in Germany, is all set to go to employ QANDR in its qualitative research.
Challenge:
Uncover subjective incentives and motives of respondents in (online) qualitative research.
Method:
Visualize and discuss in focus groups using pointers, moodboards poll and much more.
Number of participants:
Focusgroups up to 8 and workshops with up to 15 participants
With 130 employees and its own telephone studio, Produkt + Markt is no small player. They provide national and international market leaders and SMEs with their distinct industry expertise as well as the full spectrum of modern market research instruments – which now includes QANDR. P+M, like Motivaction, is part of WIN (World Independent Network of Market Research – the largest international network of independent institutes, covering over 50 countries), and that international orientation is a great match for QANDR’s ambition for European and global expansion.
As for most of our corporate accounts, we have white-labeled QANDR for P+M in their house style, allowing for a clear branding for their customers and a seamless integration of visuals in reporting.