QandR is proud to have signed up prominent Irish research agency RED C Research as a client. In their first project, they deployed QandR with sessions in three major U.S. cities, conducting focus groups on travel and vacations of North Americans in Europe.
In these American sessions, respondents in Boston, Chicago and New York were able to provide valuable qualitative insights how they experience travelling to Europe and what is important to them. Using QandR’s unique pointing technique, respondents could instantly and intuitively indicate their positions in a range of quadrants (with four opposing aspects). QandR’s ability to combine the results of the separate focus group sessions into new visuals further enhanced the insights and provided added value to RED C’s reporting to their clients.
Delighted to be using QandR for uncovering insights in our focus groups, and getting a system 1 response to ideas, concepts and propositions, before the deep dive behind those choices.
Richard Colwell, CEO | RED C
RED C is Ireland’s premier provider of research-based consultancy services. Founded in 2003, they provide high quality research based consultancy services to both blue chip and up and coming businesses across Ireland, the UK and Worldwide.
QandR is used by many international companies. Would you like to see more of QandR? Then go to our page on Market Research. Several sessions can be found there.