Dive into a dialogue

The fact that QANDR was originally developed for market research is visible in the way the tool uncovers underlying intentions and intentions. For example, participants can very intuitively take a position on a dilemma, and the facilitator can then use the visual overview to give different persons the floor.

QANDR offers a lot of room for more nuanced points of view when giving opinions because modules such as the dilemma, the quadrant, and the pointer force a more continuous interaction. Whereas a multiple-choice question quickly degenerates into a black-and-white approach, participants in a QANDR session have plenty of room to express their doubts and hesitations. And this is precisely what is crucial in more qualitatively in-depth conversations. A facilitator can capitalize on these doubts and ask participants for their underlying arguments.

The strong visual approach of the mood board offers an interaction method that is suitable for clarifying more subjective subjects, such as atmosphere, feeling and mood. Where written words, for example in a word cloud, leave a lot of room for interpretation, the visuals in the mood board trigger the conversation in a clear direction in a very intuitive way and also discuss this directly with the participants.

The space for nuance, visualization of doubts, and imagination of more subjective subjects allows QANDR to intuitively transform the dialogue into an open playing field in which participants really listen to each other. In that playing field, different points of view are taken into account and thoughts are exchanged through a visual dialogue.