Noterik’s tool to gamify group discussions and generate improved consumer insights, has entered the German market. Produkt + Markt, one of the largest owner-managed full-service market research institutes in Germany, is all set to go to employ QANDR in its qualitative research.
With 130 employees and its own telephone studio, Produkt + Markt is no small player. They provide national and international market leaders and SMEs with their distinct industry expertise as well as the full spectrum of modern market research instruments – which now includes QANDR. P+M, like Motivaction, is part of WIN (World Independent Network of Market Research – the largest international network of independent institutes, covering over 50 countries), and that international orientation is a great match for QANDR’s ambition for European and global expansion.
As for most of our corporate accounts, we have white-labeled QANDR for P+M in their house style, allowing for a clear branding for their customers and a seamless integration of visuals in reporting. Twenty-odd P+M researchers were given an in-house training by Noterik in using and programming QANDR projects. They quickly saw the added value and are eager to start using it in their projects.